Professional Summary
Caleb Burton is a results-driven Head of Search Engine Marketing with over 8 years of hands-on experience in building, scaling, and optimizing high-performance SEO strategies for startups, SMEs, and enterprise-level brands.
He specializes in AI-powered SEO, technical optimization, content-led growth, and data-driven decision-making, helping businesses dominate competitive search landscapes and achieve long-term organic growth.
Caleb has successfully led cross-functional teams, managed large SEO portfolios, and delivered consistent improvements in rankings, organic traffic, conversions, and revenue across multiple industries.
Core Expertise
Advanced Technical SEO & Site Architecture
AI-Driven SEO Strategy & Automation
Keyword Research & Search Intent Mapping
Content Optimization & Topical Authority
Core Web Vitals & Page Speed Optimization
Enterprise & Local SEO
Link Building & Digital PR
SEO Analytics, Reporting & Forecasting
Google Algorithm Recovery & Risk Management
CRO Alignment with SEO Strategy
